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  analog devices simplifies portable hd camera desi gn with world?s smallest hdmi transmitter norwood, ma (09/05/2008) - analog devices, inc. (a di) today introduced the adv7521nk, the industry?s smallest, low-power hdmi? v 1.3 (high-definition multimedia interface?) transmitter that enables video delive ry to hd televisions from portable multimedia devices, including digital still and dslr cameras, camcorders, portable media players and cell phones. a new addition to adi?s advantiv ? advanced television soluti ons portfolio, the adv7521nk is the world?s smallest (only 3.5 mm 3.5 mm 0.65 mm) hdmi v 1.3 transmitter with on -chip support for consumer electronic control (cec), which enables a single remote control to run multiple cec-enabled high- definition (hd) devices, elim inating the need for separate remotes for each hd device. the adv7521nk?s small form factor, low power dissipation and cec interface enable designers to speed to market smaller, lighter and more affordable hd-enabled devices that work seamlessly within home ente rtainment systems ? wit h only one cable connection and a single remote control. ?as the world?s smallest an d thinnest single-chip hdmi v1.3 transmitter, the adv7521nk enables high-performance hdmi connectivity in portable consumer electronics where size and weight are of critic al importance,? said bill bucklen, director, advanced television segment, analog devices. ?with low power and on-chip cec support, the adv7521nk also addresses market demand for high-performance transmit ics that reduce system cost and hdmi design complexity, en abling enginee rs to design products with high-end hd functionality acr oss multiple p e and price points.? the low-power transmitter offers full support for hdtv (high-defin ition television) video standards up to 1080p/30f, 1080i/60f, 720p/60f and comp u graphics standards up to xga at 75hz. in addition, the adv7521nk incorporates the industry?s lead ing connectivity standards inc luding hdmi v1 . (supporting x.v.color?), the consumer electronics association?s cea-861-d, and dvi v1.0 (digital video interface). the adv7521nk leverages the advanced core of the previously announced adv7520/adv7520nk. this core provides extremely low standby po w enabling designers to significantly extend battery life in portable multimedia devices where standby mode can account for as mu ch as 90 percent o cycle. adi?s new hdmi v 1.3 transm itter helps reduce system cost by in corporating features su ch as i2c (inter-int egrated circuit) mast er for edid (exten display identification data) reading, a single 1.8-v power supply and 5-v tolerant i/os that support i2c and hpd (hot plug detec t). unlike competi offerings, adv7521nk eliminates the need for external voltage tr anslators and converts i/o signals from 5 v or 3.3 v to 1.8 v, f urther reducing de at half the size of competing devices, t he adv7521nk low-power hdmi transmitter delivers hd connectivity and longer battery lif e for handheld multimedia electronics. pa g e 1 of 2 analo g devices: analo g devices sim p lifies portable hd camera desi g n with worl d ?s smallest hdmi t r ... 10/1/2008 htt p ://www.analo g .com/en/ p ress-release/9 _ 5 _ 08 _ adi _ sim p lifies _ portable _ hd _ camera _ desi g n _ wi/ p ress.h...
complexity and extending battery life in portable electronics. the adv7521nk provides complete audio support for s/pdif (sony/philips digital interface format) for lpcm (linear pulse code mod ulation) audi compressed audio including dolby digital? and dts?; and 2-channel i 2 s audio for transmitting stereo at sample rates up to 192 khz. the adv7521nk is compatible with other analog devices components in the advanced tv signal chain, including the adv7390?93 vide o encod e adv7441a 10-bit integrated, multi-format sdtv (standard-definit ion television)/hdtv video decoder, rgb graphics digitizer, and 2 :1 multiplexed interface; and ad8190/1/2/5/6/7a/7b hdmi/dvi switches and buffers with equalization. pricing and availability the adv7521nk hdmi v 1.3 transmitter is available now in full production quantities. the adv7521nk is fabricated in an advanced cmos proc e available in a space-saving, 49-ball, wlcsp (wafer level chip sc ale package). it is specified over the ?25 degrees c to +85 deg rees c tempera t the adv7521nk is priced at $3.11 per unit in 1,000-piece quantities. for more information, please visit www.analog.com/pr/adv7521nk. adi?s advantiv? advanced te levision solutions portfolio analog devices' advantiv advanced television solutions are used in the world?s leading consumer electronics brands, enabling th e true-to-life aud i video quality discrimin ating consumers have come to expect everywhere, every time . supported by adi?s syst em-level experts, adi ?s advantiv ad television solu tions drive many of today's high-def inition system compo nents, including hdt vs, blu-ray? disc players, digital v ideo recorders (d v audio/video receivers (avrs), digital stil l cameras (dscs), camcorders, and the hd interconnects that carry content between them . the broad ra n advantiv advanced television solutions enable high-performance fu nctionality and features to meet all consumer electronics price points. for mor e information on adi's advantiv advanced television soluti ons portfolio, visit www.analog.com/pr/advantiv. about analog devices innovation, performance, and excellence are the cultural pillars on which analog devices has built one of the longest standing, highest growth co m within the technology sector. acknowledged industry-wide as the wo rld leader in data conversion and signal conditioning technolo gy, analog devi c over 60,000 customers, representing virtually all types of electr onic equipment. celebrating over 40 years as a leading global m anufacturer of hig h performance integrated circuits used in analog and digital sign al processing applications, analog devices is headquartered in no rwood, massach u design and manufacturing facilities throughout the world. analog devices' common stock is listed on the new york stock exchange under the tick and is included in the s&p 500 index. editor's contact information: sue martenson 781-937-1989 sue.martenson@analog.com 1 advantiv is a registered trademark of analog devices, inc. all other trademarks are the property of their respective owners. pa g e 2 of 2 analo g devices: analo g devices sim p lifies portable hd camera desi g n with worl d ?s smallest hdmi t r ... 10/1/2008 htt p ://www.analo g .com/en/ p ress-release/9 _ 5 _ 08 _ adi _ sim p lifies _ portable _ hd _ camera _ desi g n _ wi/ p ress.h...


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